Writing Outwardly
Writing outwardly can contend to the users interest. In this principle, it's important to speak plainly in what the company or website can offer to the user. Loftgarten is a user-experience website developer. It offers a way to visualise the user's project through the use of high-end 3D imagery and motion design. They state very clearly what they can offer to the user!
Source LinkNot Burying the Lead
While this example isn't a web example, the same princples can be applied in not burying the lead. The newspaper headline immediately tells the reader what has happened, "Titanic Sinks Fours Hours After Hitting Iceberg." Notably, this headline was one of the few accurate ones published that day. The key take away is that people understand the tragedy that has occured and respond accordingly.
Source LinkNot Saying Too Much
The website, Brevity, strongly states that they are a website design company. They use industry terms that pique the interest of the viewer. If the viewer was inclined to, they could scroll down to see what services they offer! While they do answer some of the viewer's curiosity, it is not in a blatant way that makes me lose interest.
Source LinkMaking a Strong Call to Action
Bumble is more than a dating app! It connects people for friendships as well. The marketing strategy is noteworthy, in that it encourages woman making the first move. Bumble is a women-first dating app and they are not afraid to leverage and push this message. In the example photo I've chosen, the viewer can see the presentation of a woman starting the text chain, and the bold, call-to-action, "make the first move."
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